Overall, the construction of content and the mode of
address allowed to target the Lush primary audience with the colour scheme and
the correct font and image. For an example, if they had used different colour
scheme like green or blue it would have the same effect. The questionnaire
allowed to show that the mode of the address such the Bank Holiday Delivery allows to warn the consumers of the deadline of the offers that they used and this allows the audience to buyer more products.
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